Cayvon's Resume

Technical Program Manager with a background in Information Systems and a history of achievement in the Marketing Technology space. I align Tech and non-Tech organizations, helping to ship high-impact initiatives from strategy through production.

Deployed Claude-powered agentic coding workflows (via Amazon Bedrock) across marketing technology operations, directly contributing to codebases in GitHub and AWS.
Led a 4x increase in developer resourcing for MarTech by orchestrating a cross-functional partnership between Marketing and IT Systems Engineering.

Deployed Claude-powered agentic coding workflows (via Amazon Bedrock) across marketing technology operations, directly contributing to codebases in GitHub and AWS.
Led a 4x increase in developer resourcing for MarTech by orchestrating a cross-functional partnership between Marketing and IT Systems Engineering.
Central coordinator for complex, multi-stakeholder programs spanning the migration of MarTech-owned sites and services to Amazon's internal code repository, TwitchCon's event-tech infrastructure, internationalization of the Twitch platform into new languages, and away-team engineering initiatives driving creator and viewer growth.
Expanded scope well beyond Marketing, serving as strategic TPM partner to multiple organizations across the company.

Owned the MarTech customer lifecycle end-to-end, aligning technology solutions with company and organizational goals across Marketing, Product, and Data teams.
Built and maintained marketing workflow automation by directly engineering front-end solutions for MarTech-owned properties (Legal, Blog, CreatorCamp, TwitchCon), leveraging AI-assisted development before the mainstream adoption of agentic coding tools.

Owned the MarTech customer lifecycle end-to-end, aligning technology solutions with company and organizational goals across Marketing, Product, and Data teams.
Built and maintained marketing workflow automation by directly engineering front-end solutions for MarTech-owned properties (Legal, Blog, CreatorCamp, TwitchCon), leveraging AI-assisted development before the mainstream adoption of agentic coding tools.
Established sustainable operating models for ongoing site maintenance and continuous improvement across the MarTech portfolio.

Led user acquisition and re-engagement campaigns across US and international markets, managing performance measurement for next-gen viewer growth.
Co-developed marketing performance goals and KPI frameworks with Data Science, validated by Twitch's executive suite including the CMO.

Led user acquisition and re-engagement campaigns across US and international markets, managing performance measurement for next-gen viewer growth.
Co-developed marketing performance goals and KPI frameworks with Data Science, validated by Twitch's executive suite including the CMO.
Drove incrementality-informed budget allocation decisions across channels to optimize spend efficiency.
Recipient of Twitch's Applause Award and Lifetime Applause Award for exemplary impact.

Managed $15M+ in annual marketing spend across major clients including Hulu, Apple, Twitch, Expedia, and Uber Eats.
Led the transition from siloed per-client buying to a holistic vendor management strategy, improving spend efficiency and partner coordination.

Managed $15M+ in annual marketing spend across major clients including Hulu, Apple, Twitch, Expedia, and Uber Eats.
Led the transition from siloed per-client buying to a holistic vendor management strategy, improving spend efficiency and partner coordination.
Built fraud analysis systems and validation processes alongside Data Science to protect measurement integrity.
Developed partner onboarding governance and quality standards.
Conducted independent data analysis to inform budget allocation and campaign optimization.

Program Management

Multi-org program managementProcess automation and optimizationData-driven decision makingTechnical program execution

Technical

Agentic coding workflowsAmazon BedrockAWS SuiteGitReactSQL

Growth & Measurement

Performance marketing & attributionBudget optimization & ROIExperimentation & incrementalityKPI framework developmentData analysis

San Francisco State University

Management Information Systems

December 2014

Recipient of SAP Student Recognition Award.
Coursework in enterprise systems, data management, and business technology strategy.

Senior Technical Program Manager

Experience

Senior Technical Program Manager, MarTech

Technical Program Manager, MarTech

Performance Marketing Manager, MarTech

Performance Marketing

Skills

Program Management

Technical

Growth & Measurement

Education

San Francisco State University