Privacy-Safe Resume

Profile

Technical program leader with experience across marketing technology, performance growth, and cross-functional execution. I build operating models, align Product and Engineering organizations, and ship high-impact initiatives from strategy through production.

Track Record

Experience

SENIOR TECHNICAL PROGRAM MANAGER, MARTECH

TWITCH, INC.

DEC 2023 - CURRENT

Deployed Claude-powered agentic coding workflows (via Amazon Bedrock) across marketing technology operations, directly contributing to codebases in GitHub and.
Led a 4x increase in developer resourcing for MarTech by orchestrating a cross-functional partnership between Marketing and IT Systems Engineering.
Central coordinator for complex, multi-stakeholder programs spanning the migration of MarTech-owned sites and services to Amazon's internal code repository, TwitchCon's event-tech infrastructure, internationalization of the Twitch platform into new languages, and away-team engineering initiatives driving creator and viewer growth.
Expanded scope well beyond Marketing, serving as strategic TPM partner to multiple organizations across the company.

TECHNICAL PROGRAM MANAGER, MARTECH

TWITCH, INC.

MAY 2021 - DEC 2023

Owned the MarTech customer lifecycle end-to-end, aligning technology solutions with company and organizational goals across Marketing, Product, and Data teams.
Built and maintained marketing workflow automation by directly engineering front-end solutions for MarTech-owned properties (Legal, Blog, CreatorCamp, TwitchCon), leveraging AI-assisted development before the mainstream adoption of agentic coding tools.
Established sustainable operating models for ongoing site maintenance and continuous improvement across the MarTech portfolio.

PERFORMANCE MARKETING MANAGER, MARTECH

TWITCH, INC.

AUG 2019 - MAY 2021

Led user acquisition and re-engagement campaigns across US and international markets, managing performance measurement for next-gen viewer growth.
Co-developed marketing performance goals and KPI frameworks with Data Science, validated by Twitch's executive suite including the CMO.
Drove incrementality-informed budget allocation decisions across channels to optimize spend efficiency.
Recipient of Twitch's Applause Award and Lifetime Applause Award for exemplary impact.

PERFORMANCE MARKETING

FETCH MEDIA, INC.

FEB 2016 - MAY 2019

Managed $15M+ in annual marketing spend across major clients including Hulu, Apple, Twitch, Expedia, and Uber Eats.
Led the transition from siloed per-client buying to a holistic vendor management strategy, improving spend efficiency and partner coordination.
Built fraud analysis systems and validation processes alongside Data Science to protect measurement integrity.
Developed partner onboarding governance and quality standards.
Conducted independent data analysis to inform budget allocation and campaign optimization.

Core Strengths

Skills

Program Management

cross-functional partnershipmulti-stakeholder programsstrategic TPM partneroperating modelsinternationalization

MarTech & AI

marketing technology operationsClaude-powered agentic coding workflowsAmazon BedrockGitHubfront-end solutions

Growth & Measurement

user acquisitionre-engagement campaignsKPI frameworksincrementality-informed budget allocation decisionsfraud analysis systems

Foundation

Education

SAN FRANCISCO STATE UNIVERSITY

MANAGEMENT INFORMATION SYSTEMS

DECEMBER 2014

Recipient of SAP Student Recognition Award.
Coursework in enterprise systems, data management, and business technology strategy.